Facebook Tests Out New Video Format called Facebook Premieres | Digital Scoop 022

 In Digital Scoop, Social Media, Video Marketing

Facebook Premieres

Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. Facebook says its new video format is currently being tested among a group with a wider rollout happening soon.

The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site. Comments, reactions and interactions with the prerecorded Premieres video will happen in real time, as with Facebook’s Live videos.

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