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How To Use Emojis In Social Media Marketing

More and more brands are using emojis to connect with their audiences. 92% of people use emoji and more than 30% use emojis several times a day, according to a report published by the Emogi [...]

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How To Rebrand Your Business On Social Media

Your brand is the way the world sees your business, especially in today’s digital driven society. Your brand’s first impression could be made off of your social media presence, so [...]

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Social Media Storytelling: Narratives to “Shareatives”

The 5th Annual Podcamp Western Mass, an “unconference” dedicated to social media literacy, rocked the Kittredge Center at Holyoke Community College on March 30, 2013. A dizzying amount of panels [...]

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Integrating social media within your business

We all know social media isn’t going anywhere, but how is your business going to grow it’s online presence with your competition being just one click away? Easy, by integrating social [...]

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3 Creative Branding Tips for your Business Cards

Let’s start this post with a couple questions. 1. How many networking events do you go to? 2. How many business cards do you get at each event? 3. How many business cards do you remember? Most [...]

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Hiring a marketing firm?

Hiring a marketing firm is a serious business decision that should involve a critical look at your business right now and what it will look like in the coming years. You need to know what is [...]

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The don’ts of branding your business

With the growth of social media, more businesses are branding themselves than ever, even the small businesses. Creating a successful isn’t easy and does not happen over night. It does take [...]