Branding

More and more brands are using emojis to connect with their audiences. 92% of people use emoji and more than 30% use emojis several times a day, according to a report published by the Emogi [...]

Your brand is the way the world sees your business, especially in today’s digital driven society. Your brand’s first impression could be made off of your social media presence, so [...]

The 5th Annual Podcamp Western Mass, an “unconference” dedicated to social media literacy, rocked the Kittredge Center at Holyoke Community College on March 30, 2013. A dizzying amount of panels [...]

We all know social media isn’t going anywhere, but how is your business going to grow it’s online presence with your competition being just one click away? Easy, by integrating social [...]

Let’s start this post with a couple questions. 1. How many networking events do you go to? 2. How many business cards do you get at each event? 3. How many business cards do you remember? Most [...]

Hiring a marketing firm is a serious business decision that should involve a critical look at your business right now and what it will look like in the coming years. You need to know what is [...]

With the growth of social media, more businesses are branding themselves than ever, even the small businesses. Creating a successful isn’t easy and does not happen over night. It does take [...]